Sprint
Every year, Sprint builds up their massive 90’ x 50’ footprint at the entrance of Mobile World Congress Americas, but this year they wanted to outdo themselves and communicate the exciting and awesome future of their 5G network. Working with Fresh Wata and Enklu, we created a 36’ x 19’ connected city model overlaid with a custom educational AR experience.
As Producer, I managed the budget of $1.5M, worked closely with the fabrication company and graphic printing, facilitated collaboration between Sprint and Enklu to develop the AR experience, managed AV, labor, and shipping. I was responsible for following all rules set by the tradeshow and for all union matters.
