The North Face

To globally launch FUTURELIGHT with impact, The North Face and dotdotdash aimed to create an immersive experience that honored the brand heritage, positioned TNF and FUTURELIGHT as the future of innovation, and confirmed the brand’s continued love of exploration. dotdotdash gathered an A-team to bring to life this 15’ tall tetrahedron projection fabric shroud, with the top third built as an end effector custom fitted to a KUKA robot arm. This centerpiece was projected on from 360 degrees for a narrative led show choreographed with custom content, lighting design, and robotic motion.

With only a 20 day lead time, my role as Producer included all production logistics, AV, fabrication, scheduling, on-site multi-department management, and creating production paperwork for information distribution.

Earned Media | Engadget